I waste enormous amounts of time on non-urgent & non-important tasks.
I admit there’s actually varying degrees of importance to the things I choose to focus on each day, but the point is that my time would be better spent on high-impact tasks.
Some high-impact tasks would be:
- Finishing my webinar and presentation
- Creating a compelling video strategy & producing those videos
- Split testing affiliate products in my email, chatbot, blog, etc.
- Reaching out to potential clients
- Going to the gym
Low-impact activities would be:
- Moderating my FB group
- Answering messages
- Creating content for my FB page
- Trying to get various WordPress plugins to work or other administrative technical issues
Although you yourself may understand the concept & value of outsourcing low-impact or time-wasting tasks, you would be surprised at how many people do NOT understand it.
How many people do you see fixing things in their own house rather than paying an expert to get it done in one-tenth of the time?
How many people do you see in their own businesses who refuse to outsource accounting or payroll or marketing?
I can think of countless examples of people who waste their time on things they hate or are not good at, just to “save” money, when they’re ignoring the fact their operations will never reach their potential until they focus on the higher level vision…or at least the things they’re good at…and leave the things they’re bad at to the people who actually like those things.
I had a buddy who was self employed working for 3 different clients. His time was worth roughly $300/hour. At one point he was having a lot of work being done on his house, but he couldn’t stand the thought of paying a contractor $1500 to finish the flooring in his new bathroom.
So he had the contractor show him the proper way to do the flooring, and after a day he sent the contractor home…and did the flooring himself over several days. And what about his 3 clients? He didn’t get to bill them $300/hr because he was too busy “saving money” on his floor.
If you read the E-Myth by Michael Gerber, you’ll learn the concept of getting yourself out of being the “technician” in a small business, and graduate up past being a manager…to being a business owner. Until then, growth will always stall at a certain level.
For me…I’m getting out of doing the low-impact jobs so I can focus more on the strategy, vision, and direction of my overall mission.
How about you?